Lifted Research Group - A Look At Its Story And Style
Table of Contents
- The Story of Lifted Research Group: Who Got It Going?
- What Kind of Clothes Does Lifted Research Group Make?
- How Did Lifted Research Group Grow Its Influence?
- Where Does Lifted Research Group Call Home?
- What Does "Lifted" Mean for Lifted Research Group?
- Who is Running Lifted Research Group These Days?
- What's the Real Impact of Lifted Research Group?
There's a clothing label that really made a mark on how people dress, especially those who like a bit of an edge to their style. This company, called Lifted Research Group, or LRG for short, began its journey in the late 1990s and quickly became a name people knew for its unique take on fashion. It wasn't just about making clothes; it was about creating something that spoke to a certain way of thinking, a kind of spirit that wanted to stand out from the crowd.
You know, it's pretty interesting how a clothing brand can become so much more than just fabric and stitches. LRG, in a way, aimed to shake things up, to make an impression on lots of people through what they put out there. They wanted to be different, to offer something that felt fresh and a little bit outside the usual. Their whole idea was pretty straightforward, too, which sometimes makes a bigger splash than something overly complicated.
So, if you've ever wondered about the background of this well-known streetwear name, or perhaps seen their stuff around and felt curious, we're going to take a little look. We'll explore where Lifted Research Group came from, what they set out to achieve, and how they managed to become a significant presence in the world of independent style and culture. It's kind of a neat story, actually.
The Story of Lifted Research Group: Who Got It Going?
Every great idea, every successful venture, usually starts with a couple of folks who have a shared vision, and Lifted Research Group is no different. This particular clothing company got its start back in 1999, which feels like a long time ago for some of us, but it was a period when street style was really finding its voice. Two people, Jonas Bevacqua and Robert Wright, put their heads together to get this whole thing off the ground. They had a specific aim in mind, a desire to do something that would really resonate with people who felt a bit overlooked by mainstream fashion. It's pretty cool how they just went for it, you know?
These two individuals weren't just thinking about making t-shirts or pants; they wanted to build a brand that had a deeper message. Their goal was, in their own words, to "overthrow the masses by their influence." That's a pretty strong statement for a clothing company, isn't it? It suggests they weren't just chasing trends but trying to set them, or maybe even create a whole new path for people to follow. They wanted to make clothes that felt like they belonged to a movement, something that connected with folks who appreciated an independent spirit.
It was a time when a lot of creative energy was flowing, and they tapped into that. They saw a chance to create something that wasn't just about looking good, but about feeling like you were part of something bigger. That kind of thinking, you know, really makes a difference in how a brand is received. It gives it a certain weight, a kind of purpose beyond just selling items.
Here's a quick look at the people who started it all:
| Name | Role at Founding |
|---|---|
| Jonas Bevacqua | Co-Founder, Creative Force |
| Robert Wright | Co-Founder, Business Visionary |
What Kind of Clothes Does Lifted Research Group Make?
When you think about Lifted Research Group, what probably comes to mind first are their clothes. They are, after all, a clothing company, and they make a wide variety of items. They're known for their streetwear, which is a style that blends comfortable, everyday wear with a distinct, often urban, aesthetic. You'd find all sorts of things in their collections, from jackets to tees and other apparel for men. They put out new collections regularly, offering fresh looks for people who appreciate their style.
They've got some pretty memorable pieces, too. For instance, you might have seen their "unnatural palette camo zip front jacket," which sounds like it has a pretty unique design. They also have various tees, like the "4700 double lifted tactics tee." These names themselves kind of hint at the brand's creative and sometimes slightly unconventional approach. They aren't just making plain clothes; they are, in a way, crafting items that have a bit of a story or a specific vibe to them.
Beyond just the visual appeal, Lifted Research Group also talks about "creating fabrics for a better tomorrow." This suggests a consideration for the materials they use, perhaps looking at how their products are made and what impact they have. It's a nice touch that adds another layer to what they're trying to do as a company. It's not just about the look, but about the make-up of the items themselves.
They've also had some interesting collections or themes over the years. The source mentions things like "Research shrooms treehouse collection," "trill burger," "under achievers," and even "world of warcraft." These sound like collaborations or specific product lines that show how varied their creative influences can be. It's a pretty broad range, actually, which keeps things interesting for their fans.
How Did Lifted Research Group Grow Its Influence?
Lifted Research Group didn't just appear out of nowhere; it really built up its presence by connecting with specific parts of culture. From the very start, it had strong ties to the skateboarding scene and the music world. These were, and still are, places where independent thought and unique expression really thrive. By being part of these communities, LRG was able to find its audience and grow its reputation organically. It's like they understood what these groups were about and made clothes that felt authentic to that spirit.
Their slogan, "Underground inventive, overground effective," really sums up their approach. It suggests that they come up with fresh, creative ideas from the less conventional parts of culture – the "underground" – and then make them work in a way that has a real impact on a wider scale – "overground effective." This idea of supporting independent and underground culture was a big part of what made Lifted Research Group stand out. They weren't just trying to copy what everyone else was doing; they were looking for new ways to express themselves through clothing.
This connection to different cultural movements helped them become a leader in what's often called "underground fashion." They weren't afraid to be different, and that willingness to push boundaries resonated with a lot of people. It's like they gave a voice, or at least a wardrobe, to those who felt a bit outside the norm. This kind of authentic connection is, you know, pretty important for a brand trying to make a lasting impression.
They've also been known for their various collaborations over the years, though the specific details aren't always laid out. These partnerships often help a brand reach new audiences and explore different creative avenues. When a brand like Lifted Research Group teams up with others, it often creates something new and exciting that captures people's attention, further spreading their influence.
Where Does Lifted Research Group Call Home?
Every brand has a place it calls home, a spot where it all began or where its main operations are. For Lifted Research Group, that starting point was Santa Ana, California, back in 1999. Southern California, especially that Orange County area, has long been a hub for various subcultures, including skateboarding and music, which as we talked about, were big influences for the brand. So, in a way, it makes a lot of sense that LRG would sprout up from there.
Over time, like many growing companies, their operations moved a bit. The main base for Lifted Research Group is now located in Irvine, California, at 9600 Toledo Way. So, while their roots are firmly planted in the broader Orange County area, their current physical location is in Irvine. This kind of movement is pretty common for businesses as they expand and find the best places for their teams and operations.
It's interesting to note that even though their physical address is in Irvine, the spirit of the brand remains tied to that broader Southern California vibe. That whole region, you know, has a certain laid-back yet creative energy that seems to fit well with what Lifted Research Group is all about. It's a place where independent ideas can really take hold and grow.
What Does "Lifted" Mean for Lifted Research Group?
The name "Lifted Research Group" itself is pretty thought-provoking, isn't it? The word "lifted" has several different meanings, and it's interesting to think about how they might apply to the brand. On one hand, "lifted" can mean to raise something from a lower position to a higher one. This could suggest the brand's aim to elevate streetwear, to take it to a higher level of design or cultural significance. It's like they're trying to raise the bar, in a way, for what clothing can be.
Then there's the idea of being "uplifted" or having your spirits "lifted." This connects to the emotional side of things. Maybe the brand wants to make people feel good, feel empowered, or feel a sense of belonging when they wear their clothes. It's not just about the fabric, but how it makes you feel inside. You know, like when good news "lifted our spirits" – it's about a positive change in feeling.
"Lifted" can also imply something that is "elevated" or "upraised," perhaps even "suspended." This might speak to the brand's position as something distinct, something that stands above the usual, or perhaps exists in its own space. They are not just part of the crowd; they are, in some respects, a bit removed, offering a different perspective. This could tie into their goal of influencing the masses rather than just following them.
It's a clever choice for a name, really, because it allows for multiple interpretations. It makes you think a little deeper about what the brand represents beyond just its physical products. It suggests a certain ambition, a desire to make an impact that goes beyond just fashion. So, when you hear "Lifted Research Group," it's not just a name; it's a bit of a concept, too.
Who is Running Lifted Research Group These Days?
While Jonas Bevacqua and Robert Wright got Lifted Research Group going, companies often have different people leading them as they grow and change. Today, the person at the helm of Lifted Research Group is Michael Schillmoeller. He's the president, overseeing the day-to-day operations and helping to guide the company's direction. It's pretty common for leadership to evolve in businesses over time, bringing in new perspectives and skills.
When you look at a company, it's also helpful to get a sense of its business side, how it's doing financially. For Lifted Research Group, there's a mention of their annual money coming in, which was reported as $14.3 million in 2025. This figure, you know, gives an idea of the scale of their operations and their standing in the market. It shows that they are a significant player in the clothing business, with a good amount of activity.
Companies like Lifted Research Group, of course, have their financial details tracked by organizations that specialize in business information. You can find company research and competitor information from places like Dun & Bradstreet, which collect data to give insights into how businesses are performing. This kind of information helps paint a fuller picture of the brand beyond just its creative output.
What's the Real Impact of Lifted Research Group?
So, what's the lasting impression of Lifted Research Group? Well, it's clear they made a significant mark on fashion and culture, especially in the streetwear scene. They started with a clear vision to be different, to influence rather than just follow, and they really achieved that. By rooting themselves in skateboarding and music, they built a loyal following and helped shape a particular aesthetic that became widely recognized.
Their history, their unique vision, and their partnerships all contributed to their place as a brand that people talk about. They became a kind of symbol for a certain independent spirit, showing that you could be inventive and still be effective in the wider world. It's pretty cool how a clothing company can carry such a strong message, isn't it?
Even after all these years, Lifted Research Group continues to put out collections, offering new apparel and accessories. They've maintained their presence, evolving with the times while holding onto the core ideas that made them special from the beginning. They've left a legacy of pushing boundaries and supporting the kind of culture that often gets its start in unexpected places.
Looking back, Lifted Research Group stands as an example of how passion and a clear sense of purpose can create something that lasts. From their beginnings in Santa Ana to their current operations in Irvine, they've shown that a brand can be more than just products; it can be a way of thinking, a statement, and a way to connect with people who share a similar outlook.
This article explored the beginnings of Lifted Research Group, detailing its founders Jonas Bevacqua and Robert Wright, and their goal to influence culture. We looked at the kinds of apparel they create, including specific product lines, and how they connect with the idea of "fabrics for a better tomorrow." The piece also covered how the brand grew its influence through ties to skateboarding and music, and its "Underground inventive, overground effective" slogan. We then discussed its geographical homes, from Santa Ana to Irvine, and explored the various meanings of the word "lifted" in relation to the brand's name. Finally, we touched upon its current leadership with Michael Schillmoeller and some insights into its business standing.
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